WHO 'S FOR
You know how to write. tells you what's worth writing about.
Crafting the words isn't the hard part for you. Planning the calendar, trying to guess what will land. That's where can move the needle.
THE PROBLEM
A planning workshop that ends in a list nobody trusts.
Three weeks of argument, a spreadsheet, and a plan built mostly on instinct because the data never quite answered the question.
builds the list from your site, your market and your competitors, ranked by value. You edit rather than invent.
THE CHANGE
Gap, plan, brief.
A ranked backlog
Gaps, fading pages and quick wins with a value on each
Briefs, short and unlimited on Presence and above
Enough for a writer to start. Not a document nobody reads
Your strategy, not ours
Bring your own priorities and every planned piece opens into a brief.
A quarter in an afternoon
Take the top 15, brief them, done
WHAT WON'T DO
Grade your writing.
No dial to drag from red to green. Other tools count keywords and call it quality. Good writing isn't a number. You already know that.
sticks to showing you what to write, not grading your content.
THE OUTCOME
End the planning session with a ranked list built from your own site, your market and your competitors, instead of from instinct
Built for Vodafone Business V-Hub across 11 markets