What does FR^NK actually include in a brief?

Target keywords, expected traffic, and why the piece matters, plus enough structure for a writer to start straight away.

Where do the opportunities come from?

Content Opportunities finds and ranks them. Brief Creator turns the ones you choose into a brief.

Can I edit a brief before it goes to a writer?

Yes. Every brief is a starting point. Edit whatever you like before you send it.

Do I need a strategist to write these myself?

No. FR^NK builds the brief, your team just decides which opportunities to act on.

Does a brief work for freelancers, not just my in-house team?

Yes. A brief is self-contained, hand it to whoever will be doing the writing.

How is this different from a content brief template?

A template is blank until someone fills it in. FR^NK's brief already has the keywords, the traffic estimate and the reasoning all done for you.

BRIEF CREATOR

Every opportunity in a ready-to-action brief.

A content gap sits in a spreadsheet for three weeks because nobody has time to turn it into a brief. The writer has nothing to work from. 's Brief Creator turns every opportunity into a shareable brief. Target keywords, expected traffic and why it matters. Ready for your writers to start working from.

Show me a sample brief I want to add Brief Creator to my plan

WHAT YOU GET

What hands over.

Keywords

The target keywords for the piece, pulled straight from the opportunity.

Traffic

Expected traffic for the piece, so you know what it's worth before anyone writes a word.

The why

Why this piece matters, in plain English, ready to hand to a writer or a client.

Ready to Action

A full brief, not a bullet list, built the moment an opportunity is worth acting on.

THE PROOF

A full brief, ready for your writer, on one screen.

recently turned a content gap worth an estimated 1,200 monthly visits into a full brief: target keywords, structure, and the reasoning behind it. All ready to hand to a writer the same day.

815ESTIMATED MONTHLY VISITS

TARGET KEYWORDS
EXPECTED TRAFFIC
STRUCTURE
THE REASONING

ALL READY TO HAND TO A WRITER THE SAME DAY

FAQ

Check if we've covered everything.

What does actually include in a brief?: Target keywords, expected traffic, and why the piece matters, plus enough structure for a writer to start straight away.
Where do the opportunities come from?: Content Opportunities finds and ranks them. Brief Creator turns the ones you choose into a brief.
Can I edit a brief before it goes to a writer?: Yes. Every brief is a starting point. Edit whatever you like before you send it.
Do I need a strategist to write these myself?: No. builds the brief, your team just decides which opportunities to act on.
Does a brief work for freelancers, not just my in-house team?: Yes. A brief is self-contained, hand it to whoever will be doing the writing.
How is this different from a content brief template?: A template is blank until someone fills it in. 's brief already has the keywords, the traffic estimate and the reasoning all done for you.

Content strategyNow see the brief become a draft Who 's ForMove on to next section Run my free readSee this on your own site

20 minutes with the people who built

Run my free read