ABOUT

. Full Range Analytics and Narrative Kit.

Full range because covers all of it. Both analytics and narrative, not just one side of it. Nothing else in the category does both.

We first built to solve a real problem for our client. We later realised could solve some problems we were facing too. We cancelled our own stack, started refining by relying on it ourselves, every day. That's when we knew if could be the solution for our client and for ourselves, it was time to go to market. The whole story.

CUSTOMER ZERO

Vodafone Business. 11 markets. No single overview.

Content being generated across every market, in a vacuum, nobody had visibility across them. No way to tell which markets were actually winning. Or, equally important, which were falling behind. That's the void we built to fill. Give the client the full picture, across markets, in one workspace. was the fix to a very real problem.

gives our team complete visibility into what drives the needle across all of our digital properties.

Carolina LozanoContent Manager, ESG proposition for SMEs, Vodafone Business

LOOKING INWARD

for DNA.

We were running our own agency work the same as most agencies do. An SEO suite, a tracker, an optimiser, several logins, multiple tabs, and one of us losing a few hours each week tying everything together. We thought we had it all under control. We just kept on keeping on, because what else was there? Until there was something else, and we'd built it.

An SEO suite
a tracker
an optimiser
several logins
multiple tabs

So we started using and cancelled our stack three days later.

GO TO MARKET

Works for them, works for us, could work for anyone.

's come a long way from solving one problem for one client. Our team used, broke, fixed and improved until they finally felt it was time to share with the world. Getting here has been a real journey, and 's still growing, which is exactly why we've chosen to be honest and open about it, and build in public. To share the experience with you, not just the finished result.

Build in public means a brand new domain that has no history and no authority, no leaning on our 10-year reputation as a creative agency. Nothing but what we choose to show, and we're choosing to show everything, including the moments when things don't go to plan.

HOW WE WORK

with the agency behind it. That's the difference.

Going to market with doesn't mean shipping a product and disappearing. It means working with you from Day One to make sure you get the most out of , and staying with you. Our team will run The Sprint with you. Two weeks with us. Real work, not a demo. Anyone can sell a platform. Only DNA can give you the people.

For over a decade, we've been running every client through our READ process: Root, Explore, Analyse and Deliver. We're applying the same method for creative work and shipping software. Same method, different product, always human to human.